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SEO-Friendly Hosting: 5 Things to Look For in a Hosting Company

In this Post, I’m going to show you how to choose a domain name and web hosting
that will improve your SEO.

Domain Names

When choosing a domain name, try to choose a domain that includes your keyword
phrase. For example, let’s say I own a dog training company and decided to call my
company “Mauresmo’s Pooch Center.” People love to name their businesses after
themselves, but you need to be smart when choosing your domain name.

Let me ask you a question. Which domain name do you think would be better for my
dog training company?


Obviously the second domain name is way better, but most newbies will choose the
first one. Your domain name doesn’t have to match your business name exactly. You
should build your website on a domain name that includes at least one of your
keywords because you’ll rank higher on Google, Yahoo, and Bing.

In my example, I would buy both domain names, but I would build my website on
MauresmosDogTraining.com. When the website is finished, I’d set up a redirect so that
Mauresmos.com forwards to MauresmosDogTraining.com.

That would be the best way to setup my domain names. Why? Because my website's
content will on the keyword optimized domain name which will rank higher on the
search engines. But since I setup the redirect, I can add the simpler domain name,
Mauresmos.com, on my business cards and other marketing material.

When you register your domain name, register it for at least 2 years. If you have the
budget to register your domain for 5 or 10 years, then do it. The longer your domain
name is registered, the more trusted you’ll seem to search engines.

Most people register a domain name for a year, build a website to try to make money,
and then abandon the website within a few months. A lot of spammers also register
domain names for only a year because they’re only going to spam the website and it’s
going to get blacklisted anyways.

Only a real company will register a domain name for a few years because they plan on
growing their business. So if you’re a real company, prove it. Register new domain
names for at least two years.

Fast WordPress Web Hosting

Some web hosting companies has special hosting designed specifically for WordPress.
For example, if you go to GoDaddy’s website, you’ll notice that they have “Managed

WordPress Hosting.”

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Managed WordPress hosting is faster than normal web hosting for a lot of reasons.
Managed WordPress hosting has certain limitations ( 1 - 5 websites per hosting account)
and restrict certain WordPress plugins that are known to cause problems with WordPress.
The restrictions create an ideal hosting environment which allows your website to
move really fast.

Most people have basic shared hosting accounts. The basic shared hosting plan offers
unlimited websites and unlimited everything else, so it seems like a good deal. But if
you’re sharing an hosting account with someone that builds 100 websites and installs 500
broken plugins, then that can affect your website's performance.

Managed WordPress hosting limits the amount of websites that you can build, and
limits the amount of traffic you can receive. The limitations are more than reasonable
for the average business owner, and anyone planning to do something shady won’t even
bother with managed WordPress Hosting. Perfect!

All your files are automatically cached with managed hosting, so your website loads
very fast. There’s no need to install complicated cache plugins that never work or break
your website. I personally think managed WordPress hosting is the way to go if you want
a simple, fast, and secure hosting solution.

Everyone knows that a slow website is bad for SEO because it’s a poor user
experience. So based on my experience, managed WordPress hosting fixes 90% of the
speed issues right away.

SEO is challenging enough without the added stress of trying to figure out how to
speed up your sluggish website. It doesn’t matter how good your SEO is or even if you’re
on the first page of Google. If your website is slow, people will leave your website before
they get a chance to look at your products and services.

SSL Certificates

SSL stands for Secure Sockets Layer. An SSL certificate ensures that all data passed
between the web server and browsers remain private. You’ll know if a website is secure
because the domain name will start with https://.

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Websites that process credit card information are required to have an SSL certificate.
What if you don’t process credit cards? Do you still need an SSL certificate? If you have a
contact form on your website, then you’re still collecting personal information (name,
email address, phone number, address, etc.) A lot people won’t enter their personal
information on an unsecure website.

SSL certificates will help you rank higher within the search engines because it’s a user
friendly experience. Secured websites are considered safe which protects the user.
Most people don’t know this, but if you try to advertise on Google and your website
isn’t secure; they may reject your website. Unsecure websites that ask users to enter
personal information are considered phishing websites to Google.

A phishing website (sometimes called a "spoofed" site) tries to steal your account
password or other confidential information by tricking you into believing you're on a
legitimate website. You don’t want search engines to think you’re a phishing website.
If you want to advertise on Google and your landing page asks for a name and email
address; you’re going to need an SSL certificate. Google will also require that you have a
“privacy policy” and “terms & conditions” page explaining how you plan to use the
information you’re collecting.

Even if you never plan to advertise on Google, this is very important feedback from

Google. Google is essentially telling you how they differentiate a real company from a fly-
by-night business.

Go to any dating website or social network like Twitter, Facebook, or Instagram and
you’ll see a disclaimer before you sign up with your email address. The disclaimer
usually says something like “By signing up, you agree to our terms and conditions, privacy
policy, and cookie use” and the page will be secured with an SSL certificate.


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Some web hosting companies will give you an SSL certificate for free the first year. I
know GoDaddy offers a free SSL certificate for the first year, then it’s $69/year after
that. An SSL certificate isn’t necessary, but it’s definitely something to consider.

Summary & Action Plan

Choose a domain name that includes your keyword

Choose web hosting optimized for WordPress: Bluehost & GoDaddy
Install an SSL certificate

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