How to Track Your Website Rankings
This chapter will be short, but it’s very important. You need to track your rankings to make sure your SEO efforts are working for your business.
Every business is different, so an SEO strategy that works for one business might not be as effective for another business. For example, if you own a local restaurant, backlinks from social media websites might be enough to get you on the first page of Google, Yahoo, and Bing.
What if you own an insurance company? Welcome to the big leagues! You’ll need backlinks from facebook, twitter, pinterest, press release websites, PDF websites, private blog networks, PR9 domains, 301 redirects from aged domains with authority, site-wide links, Youtube, Vimeo, DailyMotion, forums, profile accounts, blog comments, article directories, everywhere and lots of on-page content.
How do you know which backlink strategy is working the best? Just use one type of backlinks for the month and track your rankings for that month. For example, for one month you can focus on building backlinks using only video websites like Youtube.
Before you start building backlinks, sign up for Accuranker here:
Accuranker is a simple and affordable solution to track your rankings on Google and Bing. They offer a free trial so you can test it out first, and there’s no credit card required. You can track the rankings of up to 150 keywords for $19/month.
You can track your rankings on mobile devices, track your competition for the same keywords, set target goals, have automated reports sent to you, and click a single button to update the rankings for all your keywords. The rankings are automatically updated once daily, but you can “refresh” your rankings as many times as you want.
You don’t have to use accuranker; there are other softwares that you can use. I use accuranker because it’s user-friendly and affordable, but you can use any software you want. Whatever software you use, you’ll need to track our rankings, you’ll need to see charts, you’ll need to see graphs, and you’ll need to know what’s going on!
If you’re not going to track your progress, then don’t even waste your time doing your own SEO. I’m serious, you have to keep track of what you’re doing to make sure it’s having an positive effect on your website.
If what you’re doing isn’t working, then try a different backlink strategy. Don’t give up because you can get backlinks 100 different ways. Just keep testing until you find the perfect formula for your business.
All the strategies I’m giving you work, but you might not need all of them. You’re supposed to work smart not hard. Focus your efforts on the SEO strategies that work the best for your website.
I know some people that only write 3-5 articles/blog posts per day. Their entire SEO strategy is content creation (Google loves new original content) and they’re constantly moving up the search results and getting hundreds of visitors per day. They don’t even worry about backlinks because their readers are sharing the content on social media for them.
Summary & Action Plan
- Track your rankings using: https://accuranker.com
- Build one type of backlinks per month and track your rankings with accuranker. This will help you identify which type of backlinks are working and not working.
- If the backlinks you’re using are improving your rankings, then keep doing that but also start on to the next type of backlinks. You need link diversity.
- If you start a new backlink campaign and your rankings drop, don’t panic! Your rankings can drop for no reason at all, just make a note of what you were doing just to be safe.