The Piggyback Technique For Getting More Traffic
Search engines like to mix up their search results with YouTube videos, social media websites like Pinterest, products from Amazon, and images. So if you want to improve your chances to rank for a keyword, you need to optimize your content and syndicate it to all these popular websites.
For example, to rank your Amazon book on Google, Yahoo, and Bing you have to: Title your book using the exact keyword phrase you’re trying to rank for, and include your keyword phrase again in the description section for your book.
Once your book goes live; social bookmark your product page, ping it, and set up an article marketing campaign with links pointing back to your product page. Done!
Search engines love Amazon, so your book would have probably shown up in the search engine anyways. If you take it to the next level and build backlinks to your product page, then you’ll jump to page #1 almost every time.
Take Advantage of Scribd
Scribd is a website that allows you upload and share PDF documents. You can utilize Scribd to build backlinks to your website, build brand awareness, and get to the first page of Google. You can do this easily by:
- Creating a new article using Microsoft Word.
- At the top of your document, use anchor text with your main keyword phrase and enter your URL again below it. (See image below.)
- Click the “Save As” option, and select “PDF.” When you save your document, don’t forget to use your main keyword phrase as the file name.
Now all you have to do is log into your Scribd account at www.scribd.com and upload the PDF document. When they prompt you for the title of your article, use your main keyword. When you enter your description, use your main keyword FIRST and then enter your description (just like your website's description.)
If you want the article to rank, then build backlinks to the Scribd PDF document using social bookmarking and article directories.
You can repeat this process using other popular websites like:
YouTube is a little tricky. You need to have a lot of “views”, “likes” and “comments” on your video for Google to consider your video important and rank it. Not to worry because you can outsource this task to somebody for a couple bucks.
You don’t need a master’s degree in video editing to upload a simple promo video to YouTube. Just go to www.animoto.com and you can create a professional slide show in about 10 minutes. You can also record a screen cast (record your computer screen) using a simple, easy to use, software like http://www.techsmith.com/camtasia.html.
When you upload your video to YouTube, just use your main keyword phrase in the title, description and tags. You can also place your websites link in the description too, but make sure that you use “http://” in front of your web address so the link will be clickable.
Also, enter your main keyword phrase FIRST and then enter your website's URL in the description. There are some other tricks in regards to YouTube too, but that’s an entire book in itself that we’ll probably write later. But if you submit your YouTube videos to social bookmarking sites, you’ll increase your chances of your video showing up in the search engines.
Even if your video doesn’t get to page #1 of Google, creating backlinks on YouTube is still a good backlinking strategy and you’ll get some decent website traffic. YouTube is owned by Google, so you’re “keeping it in the family” when you utilize YouTube.
“Question & Answer” websites like Yahoo Answers and Wiki Answers are great websites for your business. These types of websites are great because:
- You get to set up a profile account and include your website's address and logo.
- You can answer a lot of questions which is great for branding your company.
- Yahoo Answers allows you to include links in the “resource” section when you answer questions. This is a good opportunity to post links back to your website or your Scribd PDF document that’ll answer a specific question in more detail.
Have you ever typed a question into a search engine and the top results were from Yahoo Answers? That’s exactly why you need to sign up for an account with Yahoo Answers and use it for a couple days.
Millions of people visit Yahoo Answers looking for answers to questions. If people keep seeing your company logo pop up and you’re leaving quality answers, people will eventually visit your website.
If you have a good website with more useful answers, then people will link to your articles and probably share your website on Facebook and Twitter.
There are allegedly hundreds of SEO secrets, tricks, and tactics to help you jump to the first page of Google. Ironically, the best way to get to the front page of Google is to help people solve their problems. When you help people, they’ll say good things about you and recommend you to their friends by passing along your websites link.
The more people you help, the more people you’ll have sharing your website. That’s exactly how websites like Facebook became popular. Facebook didn’t have an SEO strategy. Instead, Facebook provided a quality service that people liked, and they became popular by word of mouth.
I only bring this up to remind you to always put your customers first. Some people go overboard with SEO and forget that there are real people on the other end of these computers.
Your articles can be fully optimized from beginning to end, but if your content is poor
- People will bounce off your website.
- People won’t recommend your website to their friends.
- You’ll make people mad for wasting their time.
- Google will remove your article from page #1 because of your bounce rate.
- You’ll have to build backlinks yourself forever because no one will naturally link to your website.
So make sure that you have a good balance when it comes to SEO. Always write your articles for the people 1st and search engines 2nd.